Italian Wine Podcast Ep. 2495 Barbara Fitzgerald interviews Kaleigh Theriault of NielsenIQ | Masterclass US Wine Market
Welcome to Episode 2495 of the Italian Wine Podcast. In this episode, Barbara Fitzgerald interviews Kaleigh Theriault of NielsenIQ, the global leader in consumer intelligence and analytics.
Key Takeaways:
- How moderation trends are changing not only how much we drink, but what we drink.
- The evolution of premiumization: authenticity and craftsmanship.
- How economic pressures are pushing consumers to prioritize value and meaning in their purchases.
More about the guest:
Kaleigh Theriault is Director of Beverage Alcohol Thought Leadership at NielsenIQ (NIQ), the leading global consumer intelligence company that provides data, analytics, and technology to help retailers and consumer brands understand consumer buying behavior and market trends.
Kaleigh has 9 years of NIQ experience and considerable background working with clients in multiple categories. She has been involved with the Beverage Alcohol category for the last five years working on Thought Leadership, industry insights, and client specific business questions and projects. Kaleigh brings a unique skillset of analytic capabilities, as well as commercial selling story creation, and has significant background in bringing consumer insights to the forefront in support of sales trends. She has been pivotal in the NIQ strategy and tactics for Beverage Alcohol as the industry continues to evolve.
Connect:
Website: https://nielseniq.com/global/en/
Linkedin: https://www.linkedin.com/in/kaleightheriault
More about the host:
With a career of nearly two decades in the wine industry, Barbara specializes in D2C marketing and business development. She's led roles from entry level to senior management, combining her extensive experience with data analysis, critical thinking and storytelling while driving revenue growth and brand recognition for California wineries. As a part of the 4th generation of an Italian-American family among the California wine industry pioneers, Barbara has spent her life around wine growing, production, marketing, distribution and hospitality. A Syracuse University graduate, she returned to California to gain diverse industry perspectives from a range of wineries.
As an Italian Wine Ambassador, she brings her expertise to the Italian wine market, known for its authenticity and consumer demand. Barbara now runs Apri La Creative Consulting, coaching wineries in Italy and the US to strategically develop their D2C channels in line with their brand values. Together with her husband, Barbara also owns and operates a boutique wine production company, and a small import company specializing in Italian wines to the US.
Connect:
Instagram: https://www.instagram.com/barbarajeanfitz/
LinkedIn: https://www.linkedin.com/in/barbara-fitzgerald-iwa/
Website: https://www.aprilacreative.com/
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