75% of shoppers say they go to Amazon to find new products, even if they saw the brand elsewhere. Yet many companies still resist being there, missing massive opportunities for growth.

This week, Elena, Angela, and Rob dive into physical availability, the often-overlooked "place" in the marketing mix. They explore why D2C brands are rushing back to retail, share real campaign examples where distribution made the difference, and discuss what physical availability means in an AI-first world.

Topics covered:

[02:00] Why "place" is the forgotten P in the marketing mix
[06:00] How D2C brands discovered the limits of digital-only strategies
[10:00] Real campaign examples where physical availability made the difference
[15:00] Brands doing physical availability right today
[19:00] Expanding your thinking about "place" beyond shelf space
[23:00] Brands we'd buy more if they were easier to find

To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.

Resources:
2025 WARC Article: https://www.warc.com/newsandopinion/opinion/4ps---place-physical-availability-the-marketing-factor-youre-likely-overlooking/7010

2025 AdAge Article: https://adage.com/article/marketing-news-strategy/state-dtc-warby-parker-rare-beauty-draper-james/2603761/

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The Forgotten Half of Growth: Physical Availability Explained