The Marketing Freelancer: Unicorns Unite #167 Strategies for Building and Managing Online Communities with Shana Lynn Bresnahan
Content Marketing Series #10
You can’t keep customers loyal just by constantly bombarding them with ads and promos. Think about it: would you stick around if someone was constantly shouting at you to buy their stuff? It's all about forming a bond that goes beyond flashy advertisements.
That's where strong communities come into play.
In today's episode, community strategist Shana Lynn Bresnahan shares valuable insights and strategies for creating a strong and engaged community. Shana began her career in corporate marketing, but her entrepreneurial spirit led her to become the CEO of Community Cultivated. By fostering unwavering connections, Shana helps businesses establish a loyal customer base that stands the test of time.
Listen in to learn more about:
- the importance of purpose and culture when building a community
- actionable tips on attracting the right audience
- insights into the vital role and responsibilities of a community manager
- creating safe spaces where everyone feels valued
- how marketing assistants are rocking content creation and strategic planning
- the game-changing sweet spot where AI and content marketing meet
Tune in to be inspired by Shana's approach of viewing communities not just as Facebook groups but as a group of people united by a shared cause.
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Connect with Shana:
- Instagram: @shanaspeaks
- Facebook: www.facebook.com/shanaspeaks
- Website: www.shanalynn.com
- Freebie: 77+ Connection Ideas for a Stronger Community- A fast-track guide for anyone who desires a more engaged community, deeper connections, and more progress for your members.
Links Mentioned in Show:
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Check out Shana’s signature course CULTIVATE: Training on everything you need to manage a thriving online community, course, membership, or group program. With Shana’s proven frameworks, proactive strategies, and streamlined systems, you'll gain the skills you need to propel your success and drive your career forward.
Connect with Emily:
- Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
- Instagram: @emilyreaganpr
- Facebook: @emilyreaganpr
3 ways we can work together:
- Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out
- Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
- Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community
>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services