196. The Neuroscience of Marketing with Matt Johnson and Prince Ghuman

Today’s world is more digitally-based than ever before, and in this digital world, brands are constantly marketing their products to you. This constant, often covert marketing can negatively impact vulnerable consumers. In fact, this has become such a problem that in recent years the Federal Trade Commission has cracked down on influencers and celebrities disclosing their relationship with brands. Now more than ever it is important that we as both consumers and marketers be conscientious and knowledgeable of our marketing practices. In this episode of Psychologists Off the Clock, Matt Johnson and Prince Ghuman, founders of Pop Neuro and authors of Blindsight, talk with Diana about the neuroscience of marketing. Take a break from scrolling, and join us in this episode to learn more about the neuroscience of marketing and how it impacts you, today! Listen and Learn: Diana and Jill’s take on neuromarketing and how psychology influences our lives through mediaThe history behind Matt and Prince’s collaboration Why Matt and Prince chose to combine their knowledge of neuroscience and marketing and how they did itWhat a mental model is (and how marketing capitalizes on them!)Practical advice for making your marketing more memorable A sneak peak inside Matt and Prince’s bookHow Matt and Prince used principles from neuroscience in the creation of their book and why those principles keep you interested in reading itLife hacks on why some products more or less addictiveWhy Matt and Prince are passionate about educating consumers on marketing practices and how they put that passion into practice in their bookHow and why branding is impactfulWhat in marketing makes us like some things more than other thingsThe positive (and negative) ways we communicate through marketingWhat neural coupling is and how it affects you The future of marketing, where it’s going, and where it is right nowExpert-approved skills and strategies that Matt and Prince use as both consumers and marketers for their ‘digital well-being’ Resources: A 4-1-1 on what the Coke vs Pepsi Challenge was all about  Take The Big Five Personality Test Check out Prince’s Ted Talk Make sure to grab a copy of Prince and Matt’s’ book, Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our BrainsInterested in becoming certified in neuromarketing? Sign up for their bootcamp!Read their blog to stay updated on all the recent news with neuromarketing   Follow Pop Neuro on Twitter (@Pop_Neuro) and on Instagram (@Pop.Neuro) About Pop Nuero, Matt, and Prince: Pop Neuro reveals the deeper, neuroscientific, and psychological blueprint behind consumer behavior and neuromarketing. Based on 25+ years of combined experience, it’s the brainchild of consumer neuroscientist Matt Johnson, PhD, and neuromarketer Prince Ghuman. Matt Johnson, PhD is a professor at Hult International Business School, where his research focuses on the application of neuroscience and psychology to marketing. He received his BA from UC San Diego, and his PhD in Cognitive Psychology from Princeton University. A contributor to major news outlets including Forbes, Entrepreneur, Business Insider, and VICE and writer for Psychology Today, he regularly provides expert opinion and thought leadership on a range of topics related to the human side of business. He advises both start-ups and large brands in his native Bay Area, and has served as an expert-in-residence to Nike’s Innovation Team in Portland, Oregon. Along with co-author Prince Ghuman, Johnson founded PopNeuro.com for anyone interested in approachable consumer psychology. Follow Matt on Twitter (@MattJohnsonIsMe) or LinkedIn!    Prince Ghuman’s journey into marketing started during his studies at the... Learn more about your ad choices. Visit megaphone.fm/adchoices

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