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Personal Injury Mastermind
308. Local Events to Million-Dollar Cases: How She Built a PI Practice Without Ads
Jan 16, 2025
21:24
When a childhood dog attack left her scarred, Laura Ramos James learned firsthand what it means to be an injury victim. Today, she reveals how authentic community engagement built her thriving practice, and why staying true to your purpose creates sustainable growth.
Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT.
From grassroots marketing to scaling with purpose, Laura shares how genuine community connections generate high-value cases without traditional advertising spend. Whether you're starting your firm or looking to scale authentically, this episode reveals proven strategies for sustainable growth.
We discuss:
- Landing a multi-million dollar case months after opening her firm
- Building a dream team through intentional hiring and culture
- Leveraging attorney associations for referrals and growth
- Serving underrepresented communities while scaling a successful practice
- Why authentic marketing beats forced networking every time
Guest Details
Laura Ramos James is the Founder of Ramos James Law, a recognized Texas personal injury firm. Named a "Changemaker" by Austin Woman Magazine and one of Austin's #1 Personal Injury Attorneys since 2022, she's known for advocating for disadvantaged communities while building a thriving practice.
Chris Dreyer and Rankings Details
Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency.
- Rankings: Website, Instagram, Twitter
- Chris Dreyer: Website, Instagram
- Newsletters: The Dreyer Sheet
- Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize
Work with Rankings: Connect
Time Stamps
00:00 Intro
05:02 Building the Dream Team Through Trial and Error
06:33 Personal Journey into Personal Injury Law
09:10 Marketing Break: Personal Injury Lawyer Marketing Book
10:14 Community Engagement & Authentic Marketing
12:57 Leveraging Attorney Networks & Professional Associations
15:09 Creating Impact in Underserved Communities
16:27 Daily Practices for Success & Closing Thoughts
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode