The Environment in Canada Podcast
Communicating on Climate Change in Your Community
Apr 23, 2024
Climate communication experts Jessica Murray and Anat Shenker-Osorio discuss effective strategies for engaging communities on climate change. They highlight the need for unity and shared values, critique the focus on scientific facts over behavior change, and emphasize holding fossil fuel corporations accountable. The podcast also shares inspiring stories of Indigenous communities in Ecuador winning against powerful oil companies, showcasing the importance of grassroots efforts and resilience in facing environmental challenges.
58:33
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Quick takeaways
- Engaging and energizing the base is key to successful climate communication, as influenced by Anat Shankar Osorio's strategic expertise.
- An effective climate messaging strategy requires tangible goals and actionable steps, moving beyond generic 'raising awareness' campaigns.
Deep dives
The Key Role of Engaging and Exciting the Base for Progressive Wins
Engaging and exciting the base is crucial for achieving progressive change, as highlighted by international strategic communications expert Anat Shankar Osorio. Through empirical testing, Anat found that energizing the base and letting them influence the middle is a more effective strategy than indirectly persuading the middle, as this may alienate the base without necessarily winning over the middle. By outlining additional pitfalls, effective change theories, and guiding strategies, Anat emphasizes the importance of mobilizing collective action to secure a clean energy future.
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