Communicating on Climate Change in Your Community
The Environment in Canada Podcast
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Shifting Climate Change Messaging and Effective Communication Strategies
Exploring the transition in climate change messaging from emergency language to a decade of change, emphasizing effective communication strategies for inspiring collective action. The chapter critiques the common focus on scientific facts over behavior change motivation and highlights the need to hold fossil fuel corporations accountable for their role in exacerbating climate change. It delves into the dangers of attributing climate change impacts to entities rather than individuals, emphasizing the importance of fostering unity and shared values in addressing environmental challenges.
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