Savana is pioneering the transformation of healthcare data intelligence through advanced AI and natural language processing. By converting unstructured medical records into actionable databases, Savana enables healthcare providers and researchers to make data-driven decisions and accelerate medical research. In this episode of Category Visionaries, Ignacio Medrano shares his journey from practicing neurologist to tech founder, and how Savana navigated the complex European healthcare market to build a new category in healthcare intelligence.

Topics Discussed:

• The evolution of AI acceptance in healthcare from 2014 to present
• Navigating European healthcare regulations and data privacy
• Pivoting from direct hospital sales to pharmaceutical companies
• The impact of COVID-19 on healthcare data sharing culture
• Building predictive algorithms for disease identification
• The future of AI-driven personalized healthcare

GTM Lessons for B2B Founders:

1. Find revenue where barriers are lowest: When Savana discovered hospitals weren't ready for their solution, they pivoted to pharmaceutical companies who had immediate needs and budgets. This kept them alive until the market matured. B2B founders should identify alternative buyers who can provide early revenue while waiting for their primary market to develop.
2. Regulatory challenges can create opportunities: Savana turned Europe's strict data privacy regulations into an advantage by developing compliant solutions that could scale as regulations evolved. B2B founders should view regulatory constraints as potential differentiators rather than just obstacles.
3. Crisis can accelerate market readiness: COVID-19 transformed European attitudes toward healthcare data sharing, creating new opportunities. B2B founders should stay prepared for external events that can suddenly accelerate market adoption of their solution.
4. Product-market fit requires cultural alignment: Savana's initial doctor-focused tool failed because it conflicted with medical culture around evidence-based decision-making. B2B founders must deeply understand not just customer needs, but also their professional values and decision-making frameworks.
5. Healthcare requires different ROI calculations: Traditional market efficiency metrics often don't apply in healthcare due to political and social considerations. B2B founders entering healthcare must account for non-financial factors in their value proposition and sales strategy.

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