On Design with Justyna Green
Molly Park on Papier, growth mindset, and entrepreneurship
Nov 15, 2023
Molly Park, Papier's Chief Product Officer, talks about blending creativity and commerce, Papier's creative process, consumer trends for millennial women, art education, growth mindset, and pursuing big dreams. The conversation covers T leadership model, emotional design, salary transparency, and redefining stationery for modern consumers.
50:28
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Quick takeaways
- Design process at Papier starts with understanding consumer emotions and trends for impactful creations.
- Molly Park advocates for a growth mindset in creative leadership, emphasizing setting ambitious goals and persistence.
Deep dives
Understanding the Consumer and Design Process at Papier
At Papier, the design process starts with understanding consumer trends and emotions. They analyze qualitative data to create key emotional purchase drivers. Designs are then created to address specific consumer needs and emotions, such as anxiety and overwhelm. The process takes about three to four months for each collection and involves collaboration among different design disciplines to create impactful and meaningful products.
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