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185. This AI System Secretly Gives Personal Brands an Unfair Advantage ft. Jeff Su

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Dec 11, 2025

Guest

Jeff Su

This week features Jeff Su, an ex-Google product and AI educator turned full-time creator. He discusses how AI-native creators will outpace others by leveraging AI for productivity. Jeff reveals techniques like reverse prompting and creating reusable prompts, emphasizing good prompting systems over templates. He elaborates on AI's role in producing content, the importance of keeping ideation human-led, and diversifying income streams beyond ads. Join this insightful conversation to learn how to harness AI effectively without losing your artistic touch!

01:52:27

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Episode notes

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ADVICE

Embed AI Or Lose Competitive Ground

If you don't use AI tools, you'll lose ground to creators who embed AI into workflows.
Start integrating AI to make content cheaper, faster, and more engaging.

insights

INSIGHT

Systems Trump Single Prompts

The power of AI comes from integrating it into systems and workflows, not single prompts.
Clean data, form hypotheses, and test — the process is the same across jobs.

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ADVICE

Pick The Right Model For The Task

Test the same prompt across ChatGPT, Claude, and Gemini to find the best-performing model.
Start most people on ChatGPT; use Gemini for Google ecosystem and Claude for copy editing.

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Using AI as a Creative Tool Not a Threat

01:04 • 2min

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Why AI-Generated Content Isn't Dominating Yet

02:53 • 2min

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AI at Google Versus as an Independent Creator

05:13 • 3min

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Why Jeff Uses ChatGPT, Gemini and Claude Differently

08:21 • 4min

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AI Replacing Roles: What a Solo Creator Can Simulate

Best Hybrid Workflow for Podcast Clips

15:50 • 3min

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Three Levels of AI Fluency

19:09 • 3min

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Text Expander Tricks to Speed Prompting

21:51 • 2min

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Get Better Results by Improving Your Prompts

23:47 • 9min

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Reverse Prompting to Create Reusable Prompts

32:37 • 4min

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Building a Prompt Database in Notion

36:30 • 5min

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Red Teaming: Find Blind Spots in Offers

41:27 • 2min

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Jeff's End-to-End YouTube Workflow

43:50 • 11min

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Reasoning Models vs Basic Chat Models

55:06 • 7min

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Which Parts of Content Jeff Won't Let AI Touch

01:01:54 • 9min

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Diversifying YouTube Revenue Beyond Ads

01:10:43 • 1min

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How to Transition from Full-Time Job to Creator

01:11:49 • 10min

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AI Agents: Why They're Not Ready Yet

01:21:36 • 6min

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What Will Separate Winning Creators

01:27:28 • 8min

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Practical Takeaways and Encouragement

• Mentioned in 213 episodes

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What’s up Rock Nation! Today we’re joined by Jeff Su. He's an ex-Google employee, turned full-time creator and AI educator. Jeff helps solopreneurs and creators turn AI tools into real leverage, not just shortcuts.

In this episode, Jeff shares why AI-native creators will outpace everyone in 2026, how to use AI to replace a 10-person content team, and why good prompts are built on systems, not templates. He also breaks down his repurposing workflow, the red team prompt strategy, and why AI won't replace you, but a smarter creator using AI will.

Check out Jeff here:

https://www.youtube.com/ ⁨@JeffSu⁩

https://www.instagram.com/j.sushie/

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Timestamps:

0:00 – Intro

1:03 – How Creators Can Use AI as a Tool, Not a Threat

2:53 – AI Isn't Replacing You—Bad Creators Are Replaceable

4:16 – Why AI Content Won’t Kill Human-Made Content

5:12 – Using AI at Google vs. as a Creator

6:49 – What Are Gemini Gems and How Do They Work?

8:09 – ChatGPT vs Claude vs Gemini: Which AI for What Task?

10:41 – Why Most People Should Start with ChatGPT

12:03 – AI’s Impact on Solo Creators and Business Scaling

12:44 – The Smart Way to Create 50+ Podcast Clips a Month

14:18 – Sponsored Segment: Artlist

15:49 – The Biggest Trap Creators Fall Into with AI

18:59 – A Hybrid Approach to AI Video Clipping

20:32 – The 3 Levels of AI Fluency: Curious, Literate, Native

22:19 – Why You Need to Use Text Expanders for Prompting

23:18 – Text Expander Tools: Alfred, Raycast & More

25:39 – Getting Better AI Results Starts with Better Prompts

26:28 – Why Most People Never Advance with AI Tools

28:57 – There’s No AI Playbook (Yet)—And Why That Matters

32:02 – Winning Skeptics Over to the Power of AI

33:21 – Reverse Prompt Engineering Explained

35:28 – Building a Prompt Database in Notion

37:50 – Organizing Your AI Workflow Like a Pro

39:21 – Jeff's Research Process Using ChatGPT & Notion

41:25 – What is Red Teaming and How to Use It With AI

43:12 – Behind Jeff’s YouTube Workflow: From Idea to Upload

46:02 – How AI Helps Explain Complex Concepts Clearly

47:12 – What to Include in Your ChatGPT Custom Instructions

50:02 – Evergreen vs. Limiting Custom Instructions

50:58 – Why Custom Instructions Can Hurt More Than Help

52:53 – Best Practices for Structuring Effective Prompts

54:50 – How Prompting Is Like Excel Shortcuts for AI

56:16 – Why You Need Battle-Tested Prompts for Your Workflow

1:01:33 – Why Reverse Prompting Saves You Hours

1:02:13 – Prompting with Hashtags & XML: Advanced Tips

1:04:09 – Using AI to Improve Video Prompts for GenAI Tools

1:07:05 – Notion Setup: Jeff’s Full YouTube Content System

1:10:05 – Using AI to Add Clarity Without Losing Personality

1:11:33 – Avoid the “Curse of Knowledge” With AI Assistance

1:13:40 – How Custom Instructions Shape AI Tone of Voice

1:14:40 – Where Most People Go Wrong With Custom Instructions

1:16:36 – How Overly Specific Instructions Pigeonhole AI

1:17:46 – Bad vs. Good Examples of Custom Instructions

1:19:19 – AI Bias: Why Tools May Overfit to Your Role

1:20:06 – Best Custom Instructions for General Use

1:26:06 – How AI Boosts Productivity Across Roles

1:27:15 – Final Tips for Personalizing AI Assistants

1:29:36 – Balancing Efficiency With Authenticity in Content

1:32:19 – Post Pod Debrief

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