AWS for Software Companies Podcast Ep105: Transforming B2B - How Spryker Powers Complex B2B Commerce with AWS
Jun 9, 2025
21:32
Spryker’s Chief Product Officer, Elena Leonova, discusses the Spryker Business Intelligence platform and how working with AWS as a strategic advisor unlocked deeper opportunities for transformative growth.
Topics Include:
- Elena Leonova introduces Spryker as digital commerce platform
- Spryker focuses on sophisticated B2B commerce transactions
- Traditional industries: manufacturing, industrial goods, med tech
- Customers sell complex equipment like MRI machines, tractors
- Products are custom-built to order through procurement processes
- Extensive negotiation and aftermarket servicing are required
- Competitors focus on fashion, food - not complex equipment
- Spryker exclusively hosted on AWS cloud infrastructure
- AWS partnership enables new capabilities and customer innovation
- Business intelligence tools and AI capabilities now available
- Ricoh example: global manufacturer of industrial-grade printers
- Ricoh sells through dealers and distributors worldwide
- S-Diverse: new automotive software marketplace partnership platform
- Connects automotive manufacturers with embedded software producers
- Spryker Business Intelligence powered by Amazon QuickSight launched
- Commerce becoming more intelligent than traditional repeat purchases
- Complex equipment buyers don't purchase MRI machines weekly
- Platform provides insights into customer portal navigation patterns
- Combines commerce data with search, CRM, competitive intelligence
- Helps merchants identify revenue optimization signals from noise
- Business intelligence integrated directly within Spryker platform
- Customers should evaluate platform's future scalability and flexibility
- Revenue optimization requires understanding what metrics to improve
- Easy-to-use data analysis prevents information overload problems
- QuickSight's GenAI capabilities enable faster executive decision-making
- AWS partnership provided cost optimization and innovation confidence
- Elena initially viewed AWS as just hosting provider
- Building shared vision with AWS unlocked deeper collaboration
- AWS became trusted advisor for strategy and partnerships
- Generative AI enables multi-persona communication across customer types
Participants:
- Elena Leonova – Chief Product Officer, Spryker
See how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/