How to build a community business without an audience with Tatiana

Tatiana Figueiredo is the founder of Business of Community - an online school and community that helps founders create profitable businesses by building communities. She has helped multiple people start thriving community businesses. So, you can treat this episode as her masterclass on building such a business yourself. She discusses her journey of turning her consultancy into a scaleable community business, how you can take the first steps to build your community business and how to grow it. This episode is made possible by Curated Connections - a tool we created to increase the value of private membership communities by creating networking programs that run on autopilot. Try it in your community - https://curatedconnections.io/ Links: - Business of Community by Tatiana - https://businessofcommunity.co/ - Tatiana’s Twitter/X profile - https://twitter.com/tatfig/ - Tatiana’s LinkedIn - https://www.linkedin.com/in/tatianaf/ - Get notified about future episodes here - https://beginnermaps.com/ Chapters: 00:00 Turning a consultancy into a community business 07:05 Look for signs of a community need 10:03 Why you don't need an audience 16:33 Steps to start a community without an audience 22:26 Case study 26:31 But you do need a professional network 28:20 It's crucial not to overpromise 30:23 Connection to learning ratio framework 32:50 What if you already have a big audience? 36:50 Creating premium content: bad strategy for creators 41:50 Find your unique growth channel