Business Wars Netflix vs Blockbuster Revisited - Binge | 6
May 15, 2019
Hollywood execs underestimated Netflix, thinking its ad-free binge-watching model was a risky move. Yet, studies revealed that binge-watchers develop a deep emotional connection to the platform. The pivotal release of 'House of Cards' marked a turning point in streaming history, challenging traditional viewing habits. HBO's response with hits like 'Game of Thrones' showcases the competitive landscape of content creation. The rise of viewer preferences for binge-watching reshapes the industry, signaling a new era of media consumption.
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Netflix Courts Fincher
- David Fincher, director of films like "The Social Network", was highly sought after by studios.
- Netflix's Ted Sarandos bypassed the competition and offered Fincher creative freedom and a two-season guarantee for "House of Cards".
Binge-Watching: Risk or Reward?
- Releasing all "House of Cards" episodes at once was considered risky, like Blockbuster's outdated strategies.
- Sarandos believed this binge-watching model was key to Netflix's success in internet television.
HBO Go Misses the Mark
- HBO launched HBO Go to compete with Netflix but required a cable subscription, making it costly.
- Viewers found the app deceptive and glitchy, leading to piracy and password sharing.