Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

#686 - 15 New Features to Level Up Your Amazon + TikTok Shop Selling

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Jul 26, 2025

Discover 15 innovative features launched by Helium 10 to enhance your selling experience. Learn about a new alert system for product classifications and how to manage inventory levels with rules-based advertising. Explore market expansion tools tailored for emerging regions like Saudi Arabia. Dive into the significance of influencer marketing with the Amazon Influencer Bootcamp and strategies to leverage TikTok for increased sales. Finally, find out how to optimize pricing and visibility with advanced analytics and tools.

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ADVICE

Enable Adult Product Alerts

Enable alerts in Helium 10 to notify if your product is classified as an adult product.
This prevents halting advertising and keyword indexing which can severely impact sales.

ADVICE

Use Inventory-Based Bid Rules

Set rules-based advertising bids that adjust according to your inventory levels to manage ad spend efficiently.
Increase bids with higher stock and decrease them when inventory is low to maintain Amazon visibility.

ANECDOTE

Earning via Amazon Influencer Videos

Bradley earned money by reviewing products he purchased via short videos on Amazon listings.
The Amazon Influencer Bootcamp helps sellers create such income-generating video reviews.

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In this episode, Carrie and Shivali give the top 15 New Features that Helium 10 has launched in first half of the year.

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

Join us as we explore the top innovative features and tools Helium 10 has rolled out this year. We kick things off by discussing the return of a crucial data point that alerts sellers if their products are classified as adult items—a status that can severely impact advertising and keyword indexing. Additionally, we explore the significance of managing inventory levels with rules-based advertising, allowing sellers to adjust their bids based on stock availability, thereby maintaining visibility and sales momentum. Our discussion extends to the introduction of the Amazon Influencer Bootcamp, which equips sellers with resources to create income-generating video reviews.

We also examine the market expansion opportunities for Amazon sellers, particularly in emerging regions like the Middle East. Furthermore, we delve into the nuances of entering new marketplaces with the Expansion Ticket tool, which aids in compliance and regulation navigation across different regions. To ensure competitive pricing, we highlight the utility of the eBay Price Checker and discuss the advantages of keyword translation tools for creating multilingual listings, thereby expanding market reach.

In our final segment, we shift our focus to optimizing e-commerce listings through influencer collaborations and platform integrations. We explore strategies for finding and engaging with TikTok influencers, emphasizing the potential of smaller followings to drive virality. The ease of converting Amazon listings for TikTok Shop is also showcased, offering a streamlined, time-saving approach compared to traditional methods. Lastly, we highlight the seamless integration of Amazon and TikTok platforms for inventory management and order fulfillment, along with leveraging Helium 10's Black Box Brand Analytics to optimize keyword strategies and uncover market opportunities. Listen in as we share practical examples and insights designed to maximize your business potential in the dynamic world of e-commerce.

In episode 686 of the Serious Sellers Podcast, Carrie and Shivali discuss:

01:12 - Helium 10 Alerts Adult Checker
02:01 - Rules-based Advertising
04:30 - Helium 10 Influencer Bootcamp
09:26 - Helium 10 Saudi Arabia
12:13 - Helium 10 Expansion Ticket
13:26 - eBay Price Checker
14:25 - Keyword Translation
17:17 - Manage Refund Services
19:03 - Helium 10 Ads Academy
21:15 - Helium 10 TikTok Shop Training
23:31 - Influencer Bootcamp
27:51 - TikTok Shop Listing Converter
30:34 - Connect your Amazon Listings to TikTok Shop
32:19 - Black Box Brand Analytics
36:58 - Search Query Analyzer