BE THAT LAWYER Rafi Arbel: Turning Consistent Effort Into Business Growth and Brand Visibility
In this episode, Steve Fretzin and Rafi Arbel discuss:
- Persistence is a key element in long-term marketing and outreach
- The impact of in-person networking on professional relationships
- Blending digital tools with personal follow-up strategies
- System-building as a solution for scaling and stabilizing a business
Key Takeaways:
- Attending legal trade shows and following up with structured CRM tools like HubSpot or even a spreadsheet is crucial for relationship-driven client acquisition.
- AI tools like Fathom are effectively used post-Zoom calls to generate meeting summaries, action items, and even tailored follow-up emails.
- A major operational failure—losing a key employee without SOPs—led to the implementation of structured daily team meetings and detailed task documentation using ClickUp and SweetProcess.
- Personalized outreach, such as sending curated articles based on someone's interests or social media activity, is a highly effective way to maintain engagement with referral sources.
"The reason the water cuts through the rock is that it is a constant, constantly hitting it with small forces. And that's really what we're doing in marketing." — Rafi Arbel
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About Rafi Arbel: Rafi Arbel is the founder of Market JD, a digital marketing agency for consumer law firms. A former trial attorney, Rafi helps personal injury, criminal defense, family, and immigration lawyers grow their practices through SEO, PPC, and high-converting websites. He’s a recognized voice on legal marketing strategy, referral network building, and law firm growth.
Connect with Rafi Arbel:
Website: https://marketjd.com
Email: rafi@marketjd.com
LinkedIn: https://www.linkedin.com/in/rafiarbel/ & https://www.linkedin.com/company/market-jd-inc-/
Twitter: https://x.com/rarbel
Facebook: https://www.facebook.com/rafi.arbel/
Instagram: https://www.instagram.com/rafi.arbel/
Connect with Steve Fretzin:
LinkedIn: Steve Fretzin
Twitter: @stevefretzin
Instagram: @fretzinsteve
Facebook: Fretzin, Inc.
Website: Fretzin.com
Email: Steve@Fretzin.com
Book: Legal Business Development Isn't Rocket Science and more!
YouTube: Steve Fretzin
Call Steve directly at 847-602-6911
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.