

Ep 59: The Power of Pinterest with Pins 4 Profit's Lindsay Shearer
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📌 Pin Ads 4 the Win! 📌
With 2020 being a year of unpredictability & madness, a surprising contender for traffic & sales in Ecom has consistently shown up in Pinterest Ads!
As the algorithm continues to mature on Pinterest, we’ve been getting some powerful results that are def turning heads.
Here’s a snapshot of what we’re seeing:
âś… 83% of people on Pinterest have made a purchase
âś… 700M Users & growing on the platform
âś… $100K + the average household income of a :us: Pinterest user
âś… Crazy :arrow_up: ROAS opportunities on TOF & Retargeting
âś… Super :arrow_down: CPMs $.50-$2.50
âś… Maturing algorithm
In the midst of the:
❌ volatility in both the world & consumer buying behavior
❌ unpredictability of almost all ad platforms
❌ account shut downs
❌ radically changing cross channel ad landscapes
How are you filling your funnels?
If you’re looking for another source of consistent high-quality traffic Pinterest has some serious power💥 !!
Eric sat down with Lindsay Shearer who has one of the largest & industry-leading 📌 Pinterest ad agencies in the world called Pins4Profit and asked a ton of hard questions! Check out her deep dive into 📌 Pinterest ad strategy for Ecom brand owners & agencies.
It’s time to expand your traffic sources!
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