#113: Tim Gritzman: Natural Body Inc 2023 Epic Block Party Recap

Sep 28, 2023

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https://blog.priceplow.com/podcast/tim-gritzman-natural-body-inc-113

It’s been too long since Tim Gritzman of Natural Body Inc — everybody’s favorite retailer in New York — has graced us with his presence on the PricePlow Podcast. Last seen in Episodes #044 and #045, Tim continues to keep the ship straight with this business partner, Steve Calabrese.

For this episode, we discuss their latest Epic Block Party, which is an annual gathering / “sidewalk sale” / mini-expo of sorts that attracts 50+ brands, athletes, and business owners to New York every summer. We also get into Tim’s Flyby videos, and Tim’s Flyby Founding Principles, where he explains where there is “best”.

If you’re into pre-workout supplements, retail store settings, and a touch of recent drama (and why Tim stays out of it as a retailer), then this episode is for you!

https://www.youtube.com/watch?v=qHK-TlkVaXc

Detailed Show Notes: Tim Gritzman Recaps Natural Body Inc’s 2023 Epic Block Party

(0:00) – Introductions
(6:30) – Pre-workout trends
(13:00) – Consumer behavior
(20:00) – Tim’s career
(29:30) – Natural Body Inc’s Epic Block Parties
(41:45) – Influencer Marketing
(48:15) – Partnerships and sponsorships
(58:00) – Promotional content ratio
(1:05:00) – Skepticism about brands
(1:12:45) – Community engagement
(1:19:15) – Content strategy
(1:25:00) – Product launches at the Block Party
1:39:00 What’s next for Natural Body Inc?
Tim says that launches are so frequent that it changes week to week. He is of course preparing for Black Friday and the holiday season. In addition, Block Party is not necessarily a deeper discount than Black Friday, but it has more merch and is more of an experience. Tim is also shifting more into content with a new reel series on Instagram. He stresses the difficulty of meeting the 90 second time constraint.

Tim discusses some new content and the differences between scientists and alchemists. Scientists care about the data and the stats, whereas the alchemists care about transferring the feeling of the pre-workout to a better workout. They talk about how even when ingredients are included below a clinical dosage, they can still retain efficacy.

The goal is improving knowledge and enjoyment in the supplement industry. Tim reiterates that one of his foundational principles is that Natural Body is primarily a hospitality company, and secondarily a supplement company.
(1:50:15) – Wrapping up

Coverage of Product Launches from the 2023 Block Party

Where to Follow Natural Body Inc, Tim, and Steve