Writing with Purpose: How to Understand Your Audience and Create Compelling Content with Krystal Proffitt

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Whether we like it or not, writers are content creators. And one of the biggest struggles I watch writers face is understanding their audience—what they want, what they need, and how to authentically engage with them. In this episode, podcast coach, content strategist, and host of the award-winning The Proffitt Podcast, Krystal Proffitt shares valuable insights on how writers can navigate this challenge and build meaningful relationships with their readers. If you're a writer looking to expand your platform and reach, this episode is for you. Let’s dive in!

Episode Highlights

• 2:22: Maintaining An Attitude of Gratitude During Busy Seasons 
• 4:08: Building Authentic Audience Engagement 
• 6:32: Humor Is Your Secret Weapon 
• 8:05: Tailoring Your Content to Your Platform
• 13:32: The Magic of Taking Readers Behind the Scenes
• 15:09 The Power of Audience Surveys
• 20:32: How Asking Closed Questions Gets Better Results
• 27:35: Building Your Launch Squad

Resources Mentioned During this Episode: 

• 
  Start a Binge Worthy Podcast: A Step-By-Step Guide to Creating a Podcast Your Audience Craves by Krystal Proffitt
• How to Survey Your Audience for Feedback Content Ideas
• Audience Engagement and Feedback on Your Content
• Podcasters Connect
• Embracing the Full Catastrophe: Writing About Loss and Finding Belonging with Casey Mulligan Walsh
• The Caregiver Cup with Cathy VandenHuevel

Krystal’s Bio: Krystal Proffitt is a Podcast Coach, Content Strategist, and host of the award-winning show The Proffitt Podcast. She specializes in helping content creators create with confidence. Having published over 1,450 podcast episodes, she knows what it takes to keep creating year after year.

Krystal teaches content strategy, repurposing, branding, and marketing through her podcast, digital courses, and YouTube channel dedicated to content creation. She has also appeared as a Content Expert for brands like Podcast Movement, Buzzsprout, Ramsey Solutions, Amy Porterfield, and Streamyard.

Connect with Krystal: 

• Website: https://krystalproffitt.com/
• Instagram:https://www.instagram.com/krystalproffitttx/
• YouTube: https://www.youtube.com/@KrystalPro

Connect with your host, Lisa:
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Free Your Writing Voice, Fuel Your Motivation is a 12-week course designed to help you reconnect with the creative spark that brought you to the page in the first place. https://lisacooperellison.com/free-your-writing-voice-find-your-motivation/

Produced by Espresso Podcast Production