

03. Steven Heller
Nov 10, 2016
In this conversation with Steven Heller, a legendary design writer and historian, listeners explore his unconventional journey from underground newspapers to a prolific publishing career. Heller argues that many publications don’t require graphic design critics, viewing design primarily as a service industry. He shares insights into his writing process, emphasizing the importance of imagery and audience adaptation, while reflecting on the generational shifts in visual culture. Heller also discusses the need for daily writing discipline and his passion for fostering design discourse.
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Underground Papers Shaped His Start
- Steven Heller started in underground newspapers and did cartoons that mixed satire and visual critique.
- That early work taught him art direction, page composition, and how to contribute to content as a designer.
A Comic Strip Got Him Expelled
- Heller's college comic used a professor's real name and got him expelled from NYU.
- He didn't mind because he was already working professionally and learning practical publishing skills.
Design As Embedded Criticism
- Design can be a form of criticism when it embeds a point of view into content and imagery.
- Heller argues designers often serve content but can also shape messages and cultural critique through visual choices.