Marathon Training Academy Yes, We are in a Running Boom!
Sep 1, 2026
Genea Salinas, event director of The Running Event, shares a front-row view of running’s explosive growth. She traces her own journey from casual fitness to industry leadership, then explores how run clubs, fashion, trail running, and inclusive communities are reshaping the sport. What’s fueling the boom, and can its momentum last?
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Six Signals Behind The Current Running Boom
- Running participation, race demand, brand sales, apparel, clubs, and wellness travel all indicate a broad running boom.
- Global runners may grow from 672 million in 2022 to nearly 785 million by 2025, while London received 1.1 million 2026 applications.
COVID Turned Genea Into A Distance Runner
- Genea Salinas rediscovered running after COVID closed her gyms and workout classes.
- She progressed beyond five miles, completed a virtual half marathon in 2020, and later entered in-person races.
How A Trade Show Reaches Everyday Runners
- The Running Event connects brands, specialty retailers, race organizers, media, and nonprofits to shape the sport’s future.
- Its industry conversations eventually influence local-store products, events, and community meetups.
