Why Working Less is the Secret to Earning More in Your Business

In this episode of the Duct Tape Marketing Podcast, I interviewed Alyson Caffrey, the founder of Operations Agency and the co-creator of the operations simplified framework, which is aimed at streamlining backend operations for digital and creative agencies. She is also the author of The Sabbatical Method: How to Leverage Rest and Grow Your Business. With a wealth of experience in helping agency owners find a balance between their work and rest, Alyson sheds light on how the Sabbatical Method can revolutionize the way marketing systems are handled.

Key Takeaway: Working less to achieve more is a paradigm shift in the traditional hustle culture, especially among agency owners in the marketing realm. Alyson Caffrey joins me to elucidate how the Sabbatical Method is transforming the marketing systems landscape. We delve into the concept of "systematic rest," an innovative approach to interspersing work with adequate rest to not only prevent burnout but to significantly enhance productivity and creativity. By embracing the Sabbatical Method, agency owners are discovering a potent strategy to scale their business while reducing the hours they traditionally grind away, making the notion of working less to achieve more a reality.

Questions I ask Alyson Caffrey:

[00:45] How does rest contribute to business growth?

[02:31] Can you explain the framework you mentioned?

[03:43] Is a long sabbatical the goal of your method?

[05:44] How does your 90-day method alter established work habits?

[08:28] Do founders grasp your concepts both logically and emotionally?

Get the full show notes here.

More About Alyson Caffrey

• Get Alyson's book -  The Sabbatical Method: How to Leverage Rest and Grow Your Business 
• Find out more about the Operations Agency
• Connect with Alyson Caffrey on LinkedIn

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