The Synopsis

Article. How Axon's Founder Built a $35bn Business: 10 Lessons from Rick Smith

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Nov 8, 2024
Discover how Axon's founder, Rick Smith, transformed a taser company into a $35 billion law enforcement technology leader. The podcast shares ten valuable lessons from his journey, emphasizing strategic sales and customer relationships. Gain insights into the evolution of a business and learn what it takes to innovate in a competitive landscape.
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ADVICE

Sell as Recurring Expense

  • Convert products from a one-time capital expense to an ongoing operational expense for easier approval.
  • Embedding products as recurring budget items boosts recurring revenue and customer retention.
ADVICE

Solve Ancillary Problems First

  • Solve customer ancillary problems to uncover new business opportunities and revenue streams.
  • Focusing on customer problems organically leads to innovative product expansion.
ADVICE

Build Complete Solutions

  • Build solutions that address the full 'job' your customers need, not just isolated products.
  • Integrate devices with software for seamless workflows and better customer experience.
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