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Article. How Axon's Founder Built a $35bn Business: 10 Lessons from Rick Smith

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Lessons from Axon's Evolution: From Taser to Law Enforcement Technology Leader

This chapter explores the transformative journey of Axon, detailing ten key lessons learned from its founder's experiences. It highlights the company's shift from selling tasers to pioneering advanced law enforcement technologies, offering valuable insights on strategic sales and customer relationship management.

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