EP. 140 - How AssetMule is Changing ABM: Justin Dorfman on Personalization, Landing Pages & Measurable Success

In this episode of Scrappy ABM, host Mason Cosby sits down with Justin Dorfman, cofounder and CEO of AssetMule, to discuss how companies can implement cost-effective Account-Based Marketing (ABM) strategies. They explore practical playbooks, personalized sales assets, and overcoming common implementation challenges—all without breaking the bank.

Best Moments:

(00:32) Introduction of Justin Dorfman and AssetMule

(01:15) Overview of AssetMule’s pricing and target audience

(02:06) Explanation of AssetMule’s features and capabilities

(06:26) Common use cases for AssetMule, including ABM landing pages

(09:12) Customization options within AssetMule

(13:59) Measuring success and overcoming implementation challenges

(22:38) General advice for implementing ABM programs

Guest Bio:

Justin Dorfman is the cofounder and CEO of AssetMule, a platform designed to help marketers create and manage sales assets. With a background in early-stage sales and product marketing, Justin developed AssetMule to solve the challenges of creating and personalizing sales assets at scale. His mission is to empower marketers and sales teams with impactful, customized content that drives real business results.