Product Driven Prompt Prototyping, AI Vibes, and the New Rules of Product Management
Sep 4, 2025
Jerel Velarde, a product manager at Full Scale Ventures, shares insights on how AI is revolutionizing product management. He introduces the concept of 'prompt prototyping,' which accelerates feedback cycles and enhances collaboration between PMs and engineering teams. Jerel discusses the shift in focus from artifacts to outcomes and the evolving role of PMs as they blend design, strategy, and coding. He emphasizes the importance of coding skills for non-technical managers and the transformative potential of AI in shaping product development.
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Product Role Is Being Redefined
- AI blurs roles so product people now mix design, strategy, and code to deliver outcomes.
- The fundamentals of product management remain but execution speed and expectations have risen dramatically.
Prototype Fast To Validate First
- Use AI to compress validation cycles from weeks to days by building fast, testable prototypes.
- Prioritize validation over shipping features to ensure the team works on the right ideas.
Hackathon Prototype Turned Repo
- In a hackathon Jarrell built a UX prototype and handed a repository to engineers instead of static Figma frames.
- That approach sped backend integration and tightened handoffs between design and engineering.
