Proof to Product

333 | Scaling without Employees with Beth Roszkowski, Tiny Hooray

Mar 12, 2024

Beth Roszkowski, the creative force behind Tiny Hooray, shares her unique journey from hobbyist letterpress printer to thriving entrepreneur. With over 300 retail partnerships, she discusses her preference for utilizing independent contractors over hiring employees, enabling her to scale smartly. The conversation dives into the importance of adaptability, creative collaboration in product design, and the art of delegation, emphasizing how these strategies empower her to align business growth with personal goals.

30:37

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Episode guests

Beth Roszkowski

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Episode notes

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Quick takeaways

Business strategies must be intentionally tailored to individual goals and circumstances to ensure long-term profitability and sustainability.

Beth Rozowski's use of independent contractors empowers her to scale her business effectively without hiring full-time employees, showcasing a flexible operational model.

Deep dives

The Uniqueness of Business Models

Every business operates differently, reflecting unique goals and processes that are shaped by individual choices. This distinction underscores the need for entrepreneurs to be intentional about various aspects of their operations, such as financial investments, support systems, and product offerings. Acknowledging that business is not a one-size-fits-all endeavor emphasizes the importance of tailoring strategies to suit one's specific context and circumstances. This approach helps entrepreneurs create a sustainable and profitable business that aligns with their personal and professional objectives.

Intro

2min

From Letterpress to Digital: An Entrepreneurial Journey

12min

Scaling Smartly: Outsourcing for Growth

7min

The Power of Creative Collaboration in Product Design

2min

The Art of Delegation: Balancing Life and Business

5min

Redefining Success in Entrepreneurship

2min

We have shared many incredible business growth stories here on the Proof to Product podcast. One thing that I always try to emphasize is that business is not one size fits all. Every business will look different, operate differently, and have different goals they're working towards.

To build a profitable, successful long-term business, we have to be very intentional about the choices that we make. And that includes where we invest our funds, what type of support we bring into our business, the types of products we manufacture, and the revenue streams that we focus on.

Today's guest is Beth Roszkowski, the one-woman show behind Tiny Hooray, a small but mighty enterprise based in Arlington, Virginia. Beth creates stationery and gifts that say what we're thinking, but may not wanna say out loud. It's the tiny hoorays that keep us going each day and keep us connected to our people.

She's a Paper Camp alumni and a member of my advisory board mastermind. Wholesale is Beth's primary revenue stream, and she's currently working with sales reps and 300 stores, including key accounts and independent retailers.

On today's episode, Beth shares her business journey, why she doesn't want to hire employees, and how she's utilizing independent contractors for project-based and ongoing support for her business.

Today’s episode is brought to you by our Deciding What to Delegate free workshop. As busy entrepreneurs, one of our biggest challenges is knowing where to dedicate our time and energy. We’re usually so busy doing the work in our business that we have a tough time identifying what we can hand off to someone else. This on-demand free workshop will provide you with 3 simple steps so that you can identify what projects to outsource so that you can stop being the bottleneck in your business.

You can view full show notes and more at http://prooftoproduct.com/333

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