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Book Marketing Mentors
How to Best Launch Your Book to Attract the Right Attention
Aug 25, 2021
Learn the importance of book launches, identifying target audience, types of launches based on email list size, building your own list, setting goals, and the significance of mindset and personal growth in book marketing.
31:31
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Quick takeaways
- Authors should focus on a specific ideal reader for their book launch to create true fans and advocates.
- A successful book launch requires careful planning, strategic components, and setting specific metrics and goals.
Deep dives
The Importance of a Book Launch
Launching a book is essential for authors to create an audience and visibility for their work. The process of launching a book involves separate activities that go beyond publishing, such as building an audience, generating interest, and making an impact. Authors should focus on a specific ideal reader for the launch and saturate the space where that reader shows up. By concentrating on one target audience, authors can create true fans who will not only read the book but also become advocates, helping with marketing efforts.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode