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Two Fan Modes Drive App Design
- Rasmus Larsson splits sports fans into two groups: the 20% who 'lean forward' and the larger group who 'sit back.'
- Apps must serve both deep-engagement and curated, passive consumption experiences.
Treat Production As The Real Test
- Don't trust features until you see them run in production; preprod can never mirror every permutation.
- Build test environments and pretesting to get as close to production as possible before launch.
AR Glasses Are The Next Interface
- Rasmus Larsson expects AR to evolve from a novelty on phones to everyday glasses that overlay contextual data.
- He envisions live contextual layers around TV and real-world objects changing how fans interact with sport.


