Season 18 | Ep 205 | From Cold Outreach to Warm Relationships – The Authentic Approach

Oct 17, 2025

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Do you feel like your inbox is overflowing with AI-generated messages that all sound the same? While AI tools have made it easier than ever to send messages, they’ve also flooded inboxes with automated, impersonal communication.

In this episode of The Agency Blueprint podcast, I dive deep into the evolving world of outreach in an AI-driven age. I describe the shift agency owners need to make, from relying on high-volume outreach tactics to focusing on high-intent, authentic relationships that truly connect.

Don't miss this episode to learn more about why real competitive advantage comes from personalization, relevance, and human-to-human connection.

Key Questions:

[01:21] Are you focusing on building genuine, high-quality relationships or chasing volume with “spray and pray” outreach?
[05:02] How can you make cold outreach feel warm and human without immediately asking for something in return?
[10:31] Are you gathering the right information before reaching out, or are you still treating outreach as purely transactional?
[14:26] What would your business look like if you slowed down, showed more intentionality, and treated people as people first?

What You’ll Discover:

[01:21] How faux personalization has created skepticism and fatigue among prospects, making true authenticity a competitive edge.
[02:52] Why “spray and pray” campaigns no longer work and why most agency owners only need a handful of the right clients.
[04:01] How the post-pandemic human craving for connection relates to the rise of in-person events and experiential marketing.
[05:02] Tactical strategies like voice notes, Loom videos, and handwritten notes that stand out because of effort and authenticity.
[06:15] A personal example of building connections by engaging genuinely on social media without immediately asking for anything.
[08:25] How AI can support personalization by doing research faster while leaving the human element to you.
[09:28] The importance of engaging where you have genuine common ground, instead of pretending to care about something you don’t.
[10:31] Clay – a platform that helps agency owners enrich data and filter large lists into meaningful prospect pools.
[12:20] Why you should avoid forsaking future revenue by focusing only on clients ready to buy today.
[14:26] Connection doesn’t scale in the traditional sense—but intentional, authentic connection will always win.