Think Fast Talk Smart: Communication Techniques 185. Say Less, Mean More: Craft Compelling Communication
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Feb 11, 2025 
Guy Kawasaki, a renowned author and former chief evangelist for Apple, shares his insights on making communication captivating rather than merely informative. He emphasizes that storytelling should evoke emotions, suggesting that entertainment enhances the chance to inform. From crafting engaging presentations to utilizing the 10-20-30 rule, he offers practical strategies for pitches and talks. Kawasaki also discusses how fostering a growth mindset is crucial in both communication and personal endeavors, highlighting the transformative power of storytelling.
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Entertain to Inform
- Entertain your audience first; information comes second.
- Prioritize engagement to effectively inform and connect with listeners.
Pitching Goals
- The goal of a pitch is not to secure immediate funding but to avoid elimination.
- Focus on progressing to the next stage, due diligence, rather than aiming for a check right away.
Pitch Like a Fighter Jet
- Deliver pitches concisely and get to the point quickly, like a fighter jet taking off.
- Avoid long-winded explanations; present core information immediately, focusing on value.
