Being Jerks Is Actually Helping This Pro Sports Team

Carolina Hurricanes owner Tom Dundon joins Scott Soshnick, Michael Barr and Eben Novy-Williams to discuss a host of issues related to the business of sports, including how his National Hockey League team got labeled a ``Bunch of Jerks,'' and how the club has turned that criticism into a marketing opportunity. Also discussed is how the NHL can capitalize on the changing media landscape, and how important it is for a club like the Hurricanes to make the playoffs in order to win fans and generate revenue. Dundon also discusses his investment in the Alliance of American Football, the upstart league that's trying to become somewhat of a development league for the NFL. 

Hosts: Scott Soshnick, Michael Barr and Eben Novy-WilliamsProducer: Bob Bragg

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