Out Of The Clouds
Rebekah Brown on the M word, femtech funding and reframing midlife as a superpower
Rebekah Brown is the founder and chief guinea pig of MPowder, the world’s first plant-based supplement powder range crafted to target the three distinct biochemical stages of the menopause.
Rebekah's personal struggle was the starting point for this entrepreneurial adventure, as she started to suffer in her early forties from varied symptoms that neither she or her doctor could make sense of. As a researcher and planner in the creative industries, she threw herself into a quest which led her to experiment with functional foods, and then into creating her own nutritional supplement, a powder she first ground herself in her own family kitchen - a time she says other family members would rather forget.
She likes to say that MPowder is on a mission to reframe midlife as a superpower. Launched in September 2020, the brand went to market in the UK with their first supplement, called Peri-Boost, a product born from curiosity, co-creation and community.
In this personal and in-depth interview, Rebekah talks through her experience with perimenopause, how she launched in the middle of the pandemic, her funding experience - both as a woman founder and in the femtech space - and how she inadvertently became a spokesperson for menopause. She talks to Anne about how her team is co-creating the products not only with specialist doctors and nutritionists but with the support or feedback of their dedicated community.
The two discuss the biochemical aspects of this life transition, the emotional journey women go through, before touching on how yoga, meditation and movement have helped Rebekah on her mindful journey through this life cycle.
A wonderful, funny and touching interview. Enjoy!
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Selected links from Episode:
You can find MPowder at https://mpowder.store/
Follow them on Instagram: https://www.instagram.com/mpowderstore/
and Facebook
Perimenopause - https://www.health.harvard.edu/womens-health/perimenopause-rocky-road-to-menopause
HRT - Hormone Replacement Therapy - https://en.wikipedia.org/wiki/Hormone_replacement_therapy
Wetsuit - a song by the Vaccines
Bloody Brilliant People, the book - https://www.harpercollins.com/products/bloody-brilliant-people-the-couples-and-partnerships-that-history-forgot-cathy-newman?variant=39256119115810
Carol Ann Duffy - https://en.wikipedia.org/wiki/Carol_Ann_Duffy
And her book the World's Wife - https://en.wikipedia.org/wiki/The_World%27s_Wife
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If you enjoyed this episode, click subscribe for more, and consider writing a review of the show on Apple Podcasts, we really appreciate your support and feedback. And thank you so much for listening!
For all notes and transcripts, please visit Out Of The Clouds on Simplecast - https://out-of-the-clouds.simplecast.com/
Sign up for Anne's email newsletter for more from Out of the Clouds at https://outoftheclouds.com.
Follow Anne and Out of the Clouds: IG: @_outoftheclouds or @annvi Or on Threads @annvi On Youtube @OutoftheClouds
For more, you can read and subscribe to Anne's Substack, the Mettā View, her weekly dose of insights on coaching, brand development, the future of work, and storytelling, with a hint of mindfulness.
