You’re a business, and you’ve collected data - now how do you now make sense of it? Bring in a technology called ‘sentiment analysis’, a form of machine learning that determines whether text is positive or negative. Slater Victoroff’s company Indico provides a sentiment analysis API product that specializes in this task. In this episode, we talk about about the common misconceptions that businesses have about where ‘big data’ may be applicable, and the lessons he’s learned by gaining more tangible insights from smaller sets of data for companies. He explains why big data is not necessarily better, and discusses the steps that companies should take early on to make sure they’re prepared when it’s time to apply machine learning to their processes.