Ryan Fishoff is a branding and marketing executive. A 2006 graduate of Boston University with a finance concentration, Mr. Fishoff started his career working at Liz Claiborne, Inc, in a variety of divisional and corporate analyst roles, including the DKNY Jeans brand. Ryan transitioned to the world of private equity, where he worked at CoBe Capital, a family investment firm focusing on acquiring non-core subsidiaries from Fortune 1000 companies. During his 6.5 year tenure at CoBe, Mr. Fishoff participated in over $500 million worth of transactions in 13 countries. In 2016, Mr. Fishoff took over Gents, a men's accessories brand that focuses on luxury baseball caps. In 2017, Mr. Fishoff brought that brand into American Premium Water, where he is the CEO today.