Ep 295: How I Made $2.6M as a Work-At-Home-Mom (So You Can Just Copy Me)

Sep 16, 2025

Discover how to thrive as both a busy mom and entrepreneur! Learn effective strategies for building an online business with affordable courses and coaching. Uncover the importance of nurturing leads through email marketing and the power of YouTube as a growth engine. Get practical tips on balancing work and family, like setting boundaries and finding time for focused work. Hear about key mistakes to avoid, such as automating failing processes and hiring too early. Tune in for insights that can help you launch and grow your own business!

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INSIGHT

Simple Product And Funnel Mix

Gillian's business sells affordable online courses and coaching to help people start and grow online businesses.
She uses YouTube, SEO, and joint ventures for traffic, then email and webinars to convert leads into sales.

ADVICE

Launch A Minimal Offer First

Start with a minimum viable offer priced low to test demand and remove price as an obstacle.
Use early buyers' feedback to build and price higher-tier products later.

ANECDOTE

YouTube Fueled Rapid Audience Growth

Gillian abandoned general social posting and focused exclusively on YouTube, which accelerated audience growth rapidly.
Her channel doubled month-over-month until it reached steady thousands of views per month.

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In this episode, I'm sharing my journey of building a successful online business while raising my (now SIX) children! I'm disclosing the effective strategies that have allowed me to thrive as both a mother and an entrepreneur.

Let's dive into my business model, struggles, lessons learned, and how I have managed transitions along the way. I'll also tell you the tech and tools that have supported our business and allowed us to grow.

Balancing work with family life requires setting firm boundaries and delegating tasks to others effectively. There is also a lot of value in proving a concept before scaling it up and in avoiding other (potentially costly) missteps, like a few I'll share with you here!

I want to provide you the key practical insights you need for launching and growing your own online business while putting family first.

Tune in to hear:

Effective strategies for building a sustainable online business
Essential steps for attracting and retaining customers
Tips for managing work-life balance as a parent and entrepreneur
Key mistakes to avoid on your entrepreneurial journey

If you're eager to grow your online business without compromising family time, this episode is a must-listen!

Chapters:
0:00: Introduction to My Journey

1:56: Understanding My Business Model

8:29: My First Customers

12:23: Scaling My Business

18:38: Tools and Software I Use

26:42: Balancing Business and Motherhood

30:34: Mistakes to Avoid

34:35: Closing Thoughts and Next Steps

Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.

Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!

FREE Resources to Grow Your Online Business:

Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/
Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan

Work with Gillian Perkins:

Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind
Get your online biz started with Startup Society: https://startupsociety.com
Learn more about Gillian: https://gillianperkins.com
Instagram: @GillianZPerkins