So Money with Farnoosh Torabi 1853: Financial Freedom in the Age of AI and Data Surveillance. What it Means For Your Money and Privacy
Jul 17, 2025
In this engaging conversation, Martha Underwood, a 25-year tech veteran and the founder of Prismm, dives into the intersection of technology, finance, and personal legacy. She shares her inspiring story of creating a digital vault platform born from a family crisis. The discussion highlights the risks of AI biases, the challenges of being unbanked, and the importance of protecting one's data. Martha also offers practical tips for initiating crucial financial conversations with aging parents, emphasizing the vital role women play in shaping the future of finance.
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Prism's Origin Story
- Martha Underwood built Prism out of love after her dad's accident during Hurricane Irma when accessing documents was chaotic.
- Prism helps families easily access critical documents in emergencies, reducing stress and confusion.
Legacy Conversations With Parents
- Start legacy conversations with elders by discussing the type of legacy they want to leave.
- Emphasize organizing finances to avoid money going to the government and to protect family assets.
Threats to Women's Financial Access
- AI and legal rollbacks threaten women's access to banking and credit by masking bias in lending.
- Removing protections like disparate impact protections risks increasing the number of unbanked women.