003 | Sam Bencheghib, Founder of Sungai Watch & Sungai Design — The Man Saving Our Planet

Today we sit down with Sam Bencheghib, co-founder of Sungai Watch and Sungai Design. Over the past five years, Sam has been on a mission to tackle plastic pollution, collecting more than 7 million pounds of trash from rivers and oceans across Indonesia. 

What started as a family project grew into a full-time effort, and eventually, a second company: Sungai Design, where they turn that same plastic waste into beautiful pieces of furniture. In this episode, we talk about the early days, what it took to build two impact-driven businesses from the ground up, and a few wild chapters along the way.. including the time Sam ran across America in plastic shoes to raise awareness and somehow ended up winning a free apartment in NYC. 

One of my personal favorite parts of this story is how Sam leads. If you visit the Sungai Watch website, you won’t just see the founders or a leadership team. You’ll see dozens of portraits of the people doing the work. Every employee is celebrated. That tells you everything you need to know about the culture and what they’ve built, it feels like a family and there’s actually some ironic truth to that.. Very grateful people like Sam are on this earth. It was an inspiring one.

Onwards & upwards.

Luke

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Extras

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Follow Sam on Instagram: https://www.instagram.com/sambencheghib/

Sungai Watch on IG: https://www.instagram.com/sungaiwatch/

Sungai Design on IG: https://www.instagram.com/sungai_design/

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Contact: asupperseries.com