The Blueprint: Juventus’ Mike Armstrong and Manchester United’s Patrick Jenkinson

A discussion about what great strategy looks like in practice with two of Europe’s most storied football teams, recorded live at Leaders Week London.

This is the Blueprint, the podcast brought to you by Leaders and Deltatre about straightforward strategic thinking in sport.

This series teases out insights from leading industry executives about how they strategise. They’ll provide a fresh perspective on sports’ most recognisable organisations, with real life examples of where strategy worked (or didn’t).

In this episode, Leaders’ Content Director David Cushnan and Deltatre’s Commercial Strategy Lead Max Barnett are joined by Mike Armstrong, Chief Marketing Officer at Juventus and Patrick Jenkinson, Commercial Director of Venue and E-Commerce, at Manchester United for a special edition, recorded live on stage at Leaders Week.

On 29th– 30th November, Leaders are headed to Bangalore for the first edition of Leaders Meet: India. This two-day exploration will connect global leaders in sports and media as they share ambitious plans to propel growth. To enquire attend, please visit: https://leadersinsport.com/sport-business/leaders-events/leaders-meet-innovation-india/