Fiona holds her first solo coaching session in today’s episode. Learn more about the two kinds of drivers that lead customers to purchase a certain product or service. Fiona will also discuss why you need to aim for brand loyalty and how you can apply the laddering concept in your marketing and business strategy.

Topics discussed in this episode:

Introduction [0:45]
What was the last thing you bought? [1:37]
The Emotional and The Rational Drivers [2:30]
Capturing Someone's Attention [4:43]
What is An Emotional Driver? [6:31]
What is A Rational Driver? [9:46]
Why You Need To Aim for Brand Loyalty [12:37]
What is The Laddering Concept [13:39]
Conclusion [16:09]

Resources mentioned in this episode:

For a full transcript and to download today's worksheet on emotional and rational drivers go to mydailybusinesscoach.com/podcast/4

I would love it if you could hit me up on Instagram. I’m at @mydailybusinesscoach or please leave a review on iTunes and of course, hit subscribe so you don't miss out on any future episodes

Don't forget to subscribe.

If you want to get in touch, you can do that at

mydailybusinesscoach.com

or hit me up on Instagram -

@mydailybusinesscoach

.

⭐️ GET MORE TIME BACK with our fave AI tool that has saved us HOURS. Use Poppy AI and code FIONA for a discount ⭐️

Need some inspiration and tips today? Check out our new book, Business to Brand: Moving from transaction to transformation now.

Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff

Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.

Ever wanted to write your own book and build your brand authority or start your own podcast to connect with and grow your audience? Check out our How to Start a Podcast Course or How to Get Your Book Published Course at our courses page.

Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

Episode 72 - What Did That Email Say?!?