

DGS 48: Why Psychology Is Linked to Success with Preston Brown
Make your own decisions rather than dealing with unnecessary pain and doing what the world dictates. Find a way to hit the inspiration point, rather than the desperation point by focusing on four cores!
Today, I am talking with Preston Brown, who started in real estate as a home flipper. Now, he has seven divisions of property management: Roofing, real estate, brokerage, home flipping, hard money lending, title company, and home warranty insurance. He invests in business, but also in his body and mind.
You'll Learn...[03:28] Preston found DoorGrow online when looking for franchise property management opportunities. [04:20] Cycles, models, and understanding the dynamics of various industries. [04:50] Impact of embezzlement on Preston’s businesses. [06:00] Low cost of DoorGrow services that offered so much value and showed how to avoid the Cycle of Suck. [07:55] Preston did a study to show clients their options and costs with his companies vs. other companies; shows differences between price and value. [10:11] Preston increased pricing, got rid of bad doors, and lowered operational and staffing costs. [11:30] Launch a business at the right size; bigger is not better, profitable is better. [13:30] Psychology is linked to success; you don’t buy a product, but you buy a feeling of certainty and comfort that you could achieve success with the product. [14:50] Four cores people think about to create a natural alignment: Spirituality, physical fitness, family and love, and money and wealth. [16:30] Happiness: Life condition equals blueprint; progress makes you happy. [19:55] Preston systematized all of his businesses using DoorGrow processes. [23:45] Don’t focus on getting rich quick; to have the best business in the world, deliver more value than any competitor. [27:20] Your body is a direct reflection of your business. [30:00] What’s your identity in each of the four cores? Notice, appreciate, and believe. [32:10] Try this tactic: Use one hour each morning to program your body and mind to attract everything you want. [34:45] Positive vs. negative emotions in business. [36:37] Secret to Success: You cannot revolutionize, you have to evolutionize. [38:35] Do 80% psychology and 20% strategy for all parts of your life and business. [40:05] Be proactive, rather than reacting and putting out fires. [42:45] Life hits everyone; you will face problems and challenges in life and business. [46:45] State value and build rapport; out pace strategy problems using psychology. [52:25] Focus on the four primary needs and two divine needs.
TweetablesLaunch a business at the right size; bigger is not better, profitable is better.
Lose your ego to gain a profit.
You buy a feeling of certainty and comfort that you could achieve success.
ResourcesPreston Brown email
DoorGrowClub Facebook Group