Ep. 107 Inside Nexxen: Chance Johnson on Building a Smarter, More Transparent DSP

In this episode, Chance Johnson, Chief Commercial Officer at Nexxen, joins AdTechGod to discuss how the company is reshaping the advertising landscape through trust, transparency, and innovation. From bridging the gap between buyers and sellers to empowering advertisers with interoperable tools, Chance shares insights on how Nexxen is helping redefine efficiency and collaboration in the ad tech industry.

Takeaways

• Building trust and transparency is essential to bridge the gap between buyers and sellers in ad tech.
• Nexxen’s interoperable platform enables collaboration and shared success across the ecosystem.
• Clear insights and data-driven tools empower smarter, outcome-based decision-making.
• In-housing ad tech provides control but brings high operational and financial demands.
• White-glove client service sets Nexxen apart in delivering responsive, hands-on support.
• SSPs play a vital strategic role beyond the “reseller” label in driving publisher value.
• The outcomes era signals a smarter, more transparent, performance-focused industry.

Chapters

00:00 Chance Johnson joins the AdTechGod Pod and shares his journey to Nexxen.

03:30 Building trust and transparency between buyers and sellers.

06:40 How Nexxen empowers advertisers with interoperable tools.

09:00 Discussing the evolution of the web and convergence in ad tech.

11:30 Adapting to rapid change and leveraging new technology.

14:45 The pros and cons of brands in-housing their ad tech.

17:00 Nexxen’s white-glove service and client success approach.

19:15 The Trade Desk’s “reseller” label and its market impact.

23:10 The rise of outcome-based advertising and smarter KPIs.

24:40 Closing reflections on innovation and the future of ad tech.

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