What is a Good Life?

What is a Good Life? #155 - Making Your Impact Count with Julian Kirchherr

Dec 30, 2025
Julian Kirchherr, an associate professor and partner at McKinsey & Company, delves into the intersection of academia and practical impact. He shares his journey from a passionate PhD student to a disillusioned tenure-tracker, emphasizing the importance of autonomy and diverse experiences. Julian critiques the 'bullshit' in academia and explains how grassroots movements inspired him to pursue unconventional goals. He discusses balancing dual roles in consulting and academia, advocating for iterative research methods and reframing setbacks into fuel for progress.
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INSIGHT

From Theory To Practical Impact

  • Julian values translating academic knowledge into practical application as a guiding theme of his work.
  • He criticizes academic publishing that pursues papers for citations rather than real-world insight.
ANECDOTE

Fame From A Definition Paper

  • Julian describes writing a highly cited paper defining the circular economy that he found trivial yet career-boosting.
  • That paper's success exposed a mismatch between academic rewards and practical usefulness.
ADVICE

Build A Portfolio Career

  • If academia's incentives squeeze you, design a different career model that preserves your values.
  • Julian switched to a 'pracademia' portfolio combining consulting and a small academic role to regain autonomy.
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