How I Built This with Guy Raz Beyond Yoga: Michelle Wahler
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Feb 10, 2025 
Michelle Wahler, co-founder of Beyond Yoga, shares her inspiring journey in creating an inclusive activewear brand. She discusses the challenges of starting the company with no outside investment and her focus on soft fabrics and body positivity. Wahler emphasizes the importance of strategic hiring and building a strong team, alongside innovative growth strategies. She also reflects on key moments, including a pivotal e-commerce shift and the brand's lucrative acquisition by Levi’s for $400 million, showcasing the blend of resilience and leadership in her entrepreneurial path.
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Mother's Influence
- Michelle Wahler's mother struggled with self-esteem and body image despite being beautiful and kind.
- This influenced Michelle's later work with Beyond Yoga, promoting body positivity and inclusivity.
Father's Business
- Michelle's father owned a successful chain of record stores called Kent Mill Records.
- The business declined due to the rise of MP3s and Napster, impacting the family financially.
Unsweetened Beginnings
- After 9/11, Michelle worked at People Magazine, but became disillusioned with the excessive photoshopping.
- She started a t-shirt business, Unsweetened, featuring realistic portrayals of women.