My Amazon Guy TikTok Ads Q&A with Victor Dwyer - Strategic Marketing Live
Victor Dwyer is the VP of Marketing for Pirawna, an E-commerce Marketing Expert, and a Social Media Strategist. Public speaking is his passion and he helps eCommerce sellers increase sales through strategic external marketing.
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00:00 TikTok Ads Q&A with Victor Dwyer
00:13 Victor Dwyer joins Pirawna
01:16 What are Victor's experts in?
02:17 Kind of questions Victor would love to answer.
03:26 Have a few brands that need help w/ their social strategies.
05:05 What is the best way to advertise?
06:25 Which of these products are suitable for TikTok ads?
10:36 What is a landing page?
11:37 Are Virtual Bundles a thing? How effective are they?
13:37 Best tool to find influencers in TikTok.
15:40 You'd think the market would fix itself rapidly but apparently not.
16:33 TikTok question. Is it better to have a business account or an organic user account?
17:50 With TikTok, will you advise TikTok ads or influencer approach?
18:37 What are the winning strategies in getting more views for your TikTok content?
21:09 How do you think Facebook ads compare to TikTok ads?
22:41 What are the metrics you use for TikTok ads?
24:27 Have you heard about Upluence as a platform to find influencers and damage all your Social Commerce aspects?
25:35 In my TikTok account, should I archive old/non-effective videos?
26:35 How can you see videos from TikTok ads?
26:53 What is your go-to pre-launch marketing strategy using TikTok?
28:15 How to learn DSP and Vendor Central if you don't have access to them?
30:47 How much can I count PPC cost per unit?
32:32 A person I just talked to from Amazon told me today that Amazon does not index more than 80 characters in titles.
34:30 My product costs around $34 (including FBA fees), and I am planning to sell at $49. What is the expected number of sales per day in the beginning?
36:48 I tried updating my title from the help page, doesn't let me put more than 80 characters in the title.
37:47 Can we use TikTok to improve the ranking of newly launched products?
39:43 How TOS is Pixelfy?
41:01 I placed 500 Qty of this product. This is my first product. I learned most from your videos. It's not a repeat purchase. It's a kitchen product. But I have modified it with customer reviews.
41:48 Would it be better to use Amazon attribution tags?
42:47 Do you teach this kind of stuff?
43:50 What is the new product review rate?
44:49 How significant are trending music and hashtags on TikTok posts?
46:13 Do you suggest COSCO (Slow sea) for the first product? Or Use Super Matson (Fast sea for 30% of shipment)?
47:23 Can I tell my USA friend to buy a product and review it?
48:43 I recently started in the sports eyewear space. the recommended bids are high - $1.5-$4 for most words and my CPC is ~$2. ACOS is ~65% right now with 3-4 sales/day. Any recommendation on increasing bids/reducing ACOS?
49:40 Best business book read by Victor Dwyer
50:32 How to get in touch with Victor Dwyer
51:00 Sellar Central Jobs