In this episode the podcast has Emma Stenström as a guest. We talk about bubble hopping, the importance of social context for our decision capacity. We also talk a lot about culture and what that makes possible (or impossible) as well as design principles for cultural design. Emma Stenström is an associate professor at Stockholm School of Economics, she teaches and conducts action research as well as runs the NGO "the Fika Project" and writes as a long term columnist for one of the leading business newspapers in Sweden. Enjoy!