Jake Thomas is a title specialist whose channels have over 100 million views because he spent thousands of hours studying viral titles and the psychology of what makes people click. He’s the man who solved YouTube titles.

In this episode, you'll learn,

How to model titles
The differences between education and entertainment channels
What most creators are getting wrong
And much, much more

Full transcript and show notes

Jake's Website / Twitter / LinkedIn

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TIMESTAMPS

(00:00) Meet the Man Who Solved YouTube Titles

(00:53) Title Expert Reveals What a Title Actually Does

(02:34) You Should NEVER Do This With Titles… Unless

(05:11) What Happens When You Write the Perfect Title

(10:29) The Only 3 Emotions You Need for Better Titles

(13:15) The Dark Side of YouTube Titles (and how to avoid it)

(18:47) The Silent Hacks YouTubers Use To Hook You

(21:31) Do NOT Make Your Titles Longer Than This

(23:45) The Biggest Mistake YouTubers Make with Titles

(25:51) How Pro YouTubers Actually Write Titles

(34:58) Don’t Be Original

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RECOMMENDED NEXT EPISODE

→ #125: Jake Thomas

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CONNECT

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LTO-Podcast #19 mit Lucas Flöther, Insolvenzverwalter der Air Berlin