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The Data Cloud Podcast
The Data Differentiator with Louqman Parampath, VP of Product Management, Advertising at Roku
May 16, 2023
Louqman Parampath, VP of Product Management at Roku, discusses data's role in a consumer-first company, clean rooms, AI's impact on advertising, and more. Topics also include Roku's evolution, data sharing policies, and the influence of generative AI in business and advertising.
40:44
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Quick takeaways
- Roku emphasizes the importance of data in personalization and improving the user experience while prioritizing consumer privacy and transparency.
- Roku partnered with Snowflake to build an advertising personalization clean room, enhancing advertising personalization without compromising user privacy and data security.
Deep dives
Roku's Evolution: From Device Company to Media and Advertising
Roku started as a streaming player, but quickly evolved into offering its operating system to other TV manufacturers. They now have their own first-party TVs as well. The revenue from Roku's services, such as subscriptions, transactions, and advertising, has become a significant part of their business. They have three main lines of business: account acquisition, consumer experience, and media and advertising. The advertising platform at Roku focuses on showing the right ad to the right user at the right time, utilizing targeting and optimization capabilities. Roku emphasizes the importance of data in personalization and improving the user experience while prioritizing consumer privacy and transparency.
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