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The Data Differentiator with Louqman Parampath, VP of Product Management, Advertising at Roku

The Data Cloud Podcast

CHAPTER

Roku's Historical Interaction with Advertising Partnerships and Data Sharing

This chapter explores Roku's journey in the ad business, starting from selling ads on its UI to expanding advertising capabilities for any brand advertiser. It emphasizes the careful use of data to enhance user experience and the importance of trusted partners and consumer consent for data sharing.

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