081 - Mike Marzano from Contentsquare - How to Sell More With Cloud Marketplaces

Want to sell with hyperscalers? 

You’re in luck. We’ve recorded a whole podcast episode with Mike Marzano from Contentsquare about the strategies and challenges of selling to these untraditional buyers in the cloud marketplace ecosystem.

From navigating procurement processes to educating buyers, our guest shed light on the steps he’s taking to empower buyers in leveraging platforms like Azure and AWS.

Tune in to learn more about:

Leveraging data from hyper scalers for co-selling success

Co-marketing strategies with Azure or AWS: what works and what doesn’t

Exploring multi-party private offers for optimized partnerships

Identifying key players responsible for nurturing relationships with channel partners and cloud marketplaces

#ChannelPartners #CloudMarketPlace

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