Discover how to rise above the noise and get paid for what you know with Jonathan Milligan. Uncover the importance of purpose, people, and passion in creating a message-based business. Learn about leveraging strengths for content creation, income generation, and maximizing audience engagement for entrepreneurial success. Embrace present courage to make a difference and invest in your value for a successful future.
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Quick takeaways
Passions evolve, but purpose remains consistent for messaging ventures.
Purpose is intrinsic and requires recognition within individuals.
Message-based business integrates purpose, target audience, and passion-driven problem solving.
Deep dives
Defining Passion in Entrepreneurship
Entrepreneurship involves balancing passion and profitability, with Jonathan Milligan emphasizing that passion should focus on solving a problem you are dedicated to for the next two to five years. The conventional idea of finding a singular lifelong passion is challenged, advocating for a flexible approach as passions evolve. By pinpointing a problem to address over a specific period, entrepreneurs can align their efforts effectively.
Uncovering Purpose vs. Finding Purpose
Milligan distinguishes between uncovering and finding purpose, highlighting that purpose is not discovered externally in jobs or roles but is intrinsic. Drawing from the 'Acres of Diamonds' concept, he underscores that one's purpose is often within reach, requiring recognition and cultivation. By understanding that purpose is inherent and individual, individuals can leverage their unique gifts to make an impact.
Crafting a Message-Based Business
Creating a message-based business necessitates integrating purpose, target audience, and passionate problem-solving. Milligan stresses the alignment of purpose, audience selection, and problem solving as foundational elements for messaging ventures. Emphasizing the dynamic nature of passions, he underscores that while passions change, the central purpose remains consistent, guiding entrepreneurs in focusing on enduring core objectives.
Revealing Primary Influencer Voices
A personality assessment designed by Milligan identifies four primary influencer voices – writer, speaker, teacher, and coach – aiding individuals in understanding their dominant communication style. This assessment assists aspiring influencers in recognizing their core motivations for communication, facilitating the development of competency in their preferred voice. By honing their primary influencer voice, individuals can maximize their impact more efficiently.
Monetizing Entrepreneurial Ventures
To monetize entrepreneurial endeavors, Milligan categorizes income streams into four main avenues aligned with influencer voices – writer, speaker, coach, and teacher. Authors, speakers, coaches, and educators can leverage various income methods such as self-publishing books, delivering paid keynotes, offering coaching services, or creating online courses to generate revenue. By diversifying income streams within the identified influencer category, entrepreneurs can optimize financial outcomes.
From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant.
Jonathan Milligan is the founder of MarketYourMessage.com and the Author of the new book: Your Message Matters - How to Rise Above the Noise and Get Paid for What You Know.
Top 3 Value Bombs
1. Passions change, but your purpose remains.
2. Your present courage in this moment matters. Other people’s future depends on your present courage.
3. Discovering your message comes down to three things: Purpose, People, and Passion. You have to have all three of these together to create a message-based business.
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